How do I run paid ads on Facebook?

Facebook is a popular method for both free and paid acquisition. You can create a Facebook page to promote your brand and build an engaged following or you can promote your business via Facebook Ads.

Facebook Ads is becoming increasingly more popular for mainstream/general dating sites. They are only permitted however, when the ads are compliant. When using Ads for adult friend finders or dating sites with a sexual emphasis, these are not compliant. Ads for other online dating services are only allowed with prior authorisation from Facebook. Visit the Advertiser Policy site for more detail on how the policy is applied.

To be a registered dating partner, please contact your Facebook representative. If you don't have a Facebook representative, fill in this form to begin your application process. The Policy team at Facebook will contact you directly with an answer within 30 days.

If your dating site is approved and the ads go live, they can appear either at the side of the page on the desktop version, or directly in your newsfeed on a mobile device. You have a lot of control over where and who these ads will appear to.

Ads can be targeted to users dependent upon age, sex or location, as well as to specific groups. This is particularly useful if you have a more niche site.

To find our more about running a compliant ad with Facebook Ads visit Facebook directly.

For more information on using Facebook as a free marketing source click here.