What is click to reg rate?

Click to reg rate is the percentage of visitors to your landing page that went on to sign up for a free basic account.

Click to Reg rate can be calculated as below:

Number of signups divided by the Number of page visitors (x 100)

The average Click to Reg rates are below:

Mainstream & Adult: 8-12%

Please note: These will vary depending on your target audience and acquisition source.