Key Metrics
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      What is click to reg rate?

      Click to reg rate is the percentage of visitors to your landing page that went on to sign up for a free basic account.

      Click to Reg rate can be calculated as below:

      Number of signups divided by the Number of page visitors (x 100)

      The average Click to Reg rates are below:

      Mainstream & Adult: 8-12%

      Please note: These will vary depending on your target audience and acquisition source.