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What is click to reg rate?
Click to reg rate is the percentage of visitors to your landing page that went on to sign up for a free basic account.
Click to Reg rate can be calculated as below:
Number of signups divided by the Number of page visitors (x 100)
The average Click to Reg rates are below:
Mainstream & Adult: 8-12%
Please note: These will vary depending on your target audience and acquisition source.