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White Label Dating help center
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Marketing and Optimisation
  • Getting Started
    • The White Label Dating Design Tool
    • Domains and CNAMEs
    • Creating a Site in the Partner Portal
    • Design Centre - Branding, Landing Pages, and Site Assets
    • Getting Started
  • Your Account and Payments
    • My Account
    • Revenue Share and Payments
    • Revenue Metrics
  • About White Label Dating
    • Member Registration
    • Mobile Offering
    • Territories, Networks and Niches
    • White Label Solutions
  • Marketing and Optimisation
    • Marketing Budgets
    • Make More Money From Current Traffic
    • Pay-per-click (PPC)
    • Search Engine Optimisation (SEO)
    • Social Media
    • Public Relations (PR)
  • Your Data and Metrics
    • Reports
    • Key Metrics
    • Metric Analysis
  • Tracking
    • Track My Campaigns
    • Postback Tracking
  • Useful Tools and Resources
    • VPN
      Back to home
      1. White Label Dating help center
      2. Marketing and Optimisation
      • Getting Started
        • The White Label Dating Design Tool
        • Domains and CNAMEs
        • Creating a Site in the Partner Portal
        • Design Centre - Branding, Landing Pages, and Site Assets
        • Getting Started
      • Your Account and Payments
        • My Account
        • Revenue Share and Payments
        • Revenue Metrics
      • About White Label Dating
        • Member Registration
        • Mobile Offering
        • Territories, Networks and Niches
        • White Label Solutions
      • Marketing and Optimisation
        • Marketing Budgets
        • Make More Money From Current Traffic
        • Pay-per-click (PPC)
        • Search Engine Optimisation (SEO)
        • Social Media
        • Public Relations (PR)
      • Your Data and Metrics
        • Reports
        • Key Metrics
        • Metric Analysis
      • Tracking
        • Track My Campaigns
        • Postback Tracking
      • Useful Tools and Resources
        • VPN

      Marketing and Optimisation

      There are a number of ways to market your site to suit your audience, domain and budget. Find out the best methods for you.

      Marketing Budgets

      • How much do I need to spend to make this work?
      • Can I make money with a small budget?
      • Where should I market my site?
      • How long until I see a return?
      • Where is the most common place to advertise?
      See more

      Make More Money From Current Traffic

      • Which of my sites should I focus on?
      • What is cross-registration?
      • How can I make more money from my members?

      Pay-per-click (PPC)

      • What is maximum cost per click (max CPC)?
      • What is cost per click (CPC)?
      • What is a cost per lead (CPL)?
      • What is quality score in paid search?
      • What is PPC and how does it work?
      • What is click through rate?
      See more

      Search Engine Optimisation (SEO)

      • What is SEO and how do I get started?
      • Can you advise on SEO best practice?
      • How do I pick the best keywords?

      Social Media

      • How do I run paid ads on Facebook?
      • What is Social Media marketing?
      • How do I advertise on Twitter?

      Public Relations (PR)

      • How can I succeed with PR?
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