Public relations (PR) is the practice of managing the spread of information between your dating business and the public. PR is the idea of creating coverage of your brand to boost traffic.
A good PR strategy can transform your dating business and when used correctly, can be a low-cost way of extending your reach, driving traffic to your dating site and promoting your dating brand as a high-quality service. Here are some tips to create a successful PR strategy:
Keep on top of trends and know your audience
Set up Google Alerts to monitor key terms like ‘online dating’ or ‘mature dating’, and use a social media monitoring service like Hootsuite, to keep on top of current conversations and key trends so that you can tailor your PR campaigns and make them topical. This will increase the chances of your story getting picked up.
Use your blog as a benchmark
Use Google Analytics to understand the user journey of your blog readers, and track their levels of engagement. Monitor who your readers are, where they are coming from and what content is the most popular.
Analyse the results, then tailor blog and PR content to ensure that it’s newsworthy. If it is, then it’s more likely to be shared, generate press coverage and achieve a greater reach to drive even more traffic to your site.
Measure the results
Putting in the hard work and not knowing if your efforts are effective is pointless. Set achievable, measurable goals to allow you to see how well your PR campaigns are performing. These can monitor anything from direct traffic to your site, social shares, comments on your blogs, items of press coverage or links to your blog content.
For an Ultimate Guide to Public Relations click here.