The more you put in, the more you get out. However, spending wisely is the key to dating business success.
Your budget will depend on your time and areas of expertise. You can utilise free advertising methods such as Social Media, however paid search will bring faster results.
Before undertaking any form of acquisition we'd recommend doing research around each method and managing your expectations for each.
If you're using Social Media, you will need to invest a lot of time in building up an engaged following that will then engage with your dating website.
PPC is the best way to drive large volumes of traffic to your dating site(s). If using PPC, you should expect to see a return after 3 months and a good profit margin within 6 months. You will need to spend time optimising your campaigns and bettering your ROI.
We'd recommend a minimum starting budget of £2,500 per month to give you enough data to optimise.
Keep costs down by optimising campaigns regularly
It is the optimisation that will keep your acquisition costs as low as possible.
As well as optimising your marketing campaigns you can also optimise your home/landing page with the right calls to action, copy that appeals to your target market and a design that attracts your target user. When your campaigns are performing well and you’re happy, begin to scale-up your activity, and continue to increase this over time.
By gradually increasing your spend and therefore traffic volumes, you will start to see revenues grow month-on-month. This is best practice and the best way to make your dating business a success.