It is important to understand what your metrics mean in the reports within the Partner Portal, for example, the campaign tracking report. Understanding these will allow you to monitor the performance of your sites and optimise your campaigns.
In addition to tracking and analysing where your traffic is coming from, you should be keeping a close eye on your key metrics as they will tell you how well your sites are performing. For each report, you can select the time frame you would like to look at, which sites to include and what metrics you’d like to view.
Which reports to look at
You should check your key metrics daily as they will tell you how your site is performing. Here’s what your reports can tell you about your sites:
Full count: Count of paying members at the start of a defined period.
New basics: How many new free members have registered
Downgrades: How many members have downgraded their membership from full membership to basic membership
Initials: How many members have paid and/or subscribed for the first time
Re initials: How many members who have paid for a subscription previously, left the site, then returned and paid again
Rebill: How many subscription payments have been made that are not the first transaction - e.g. if a member has paid for a 1 month subscription package then the following month they will pay again (rebill) for another month
Bolton: How many extra features members have paid for - e.g. a feature that full members can buy that lets basic members reply to their messages for free
Initial (GBP): Revenue earned from first time subscribers
Re initial (GBP): Revenue earned from paying members who have previously paid for a subscription then left and now again
Bolton cash (GBP): Revenue earned from extra features (boltons)
Refunds (GBP): Roney that’s been refunded to members
Chargebacks (GBP): money that’s been returned to members by their bank. A chargeback occurs when a member contacts their bank to dispute the charge and wants to be reimbursed for their payment. When this has been processed, we have to reimburse the bank and pay a transaction fee for each chargeback.
Total (GBP): total revenue (minus refunds and chargebacks).
You should monitor your conversion report to see how many of your registrations are upgrading and taking out full member subscriptions. You can also see when they’re subscribing in their lifetime. Run the conversion reports for each site and by time frame. This will allow you to see how quickly users upgrade when they register to your site.
To see how a specific marketing campaign is performing, compare your key metrics before, during, and after the campaign. This will allow you to analyse the effect of the campaign on your key metrics.
To learn more about conversion metrics you can view the articles below:
What is conversion rate?
What is a same-day conversion?
In order for your campaign tracking reports to generate accurate, useful data, you must ensure the White Label Dating campaign tracking script is installed in your landing page code. If you are using the WLD design tool to create your landing pages, this will already be present. If you are using a custom-built landing page, you (or your developer) will need to add this code manually.