Pay Per Click (most commonly known as PPC) is the process of purchasing keywords from search engines to promote your dating website.
Pay Per Click (most commonly known as PPC) is the process of purchasing keywords or key terms from search engines in order to promote your dating website. Google is the most commonly used search engine but the likes of Bing and Yahoo are also popular.
It is good to use a variety of search engines as the audience is unlikely to cross-over and will allow you to access a larger volume of potential website traffic and therefore registrations.
Keywords/search terms or key terms are linked to small text ads that are displayed within the sponsored link sections of the search engine when the keyword or key term is searched for by a user within a search engine.
As particular keywords and key terms are highly competitive, search engines set a predetermined minimum rate on any given word or term, according to its popularity. As there is limited space within the sponsored ad sections of a search engine (and everyone wants to be on the 1st page), PPC users must bid on keywords or key terms in order to achieve the most desirable position.
The Cost Per Click (otherwise known as CPC) is not the only factor that search engines take into consideration when displaying sponsored ads relating to a specific keyword or key term. They also look at the relevancy of the text ad, its contents, its popularity with other users (has it been clicked on before) and whether the text ad destination page is relevant to the keyword or key term they typed into the search engine in the first place.
Click here for a PPC Guide for Beginners from WordStream. This should give you a good base knowledge of PPC and how to get the most from your campaign.
For more information about PPC and how to get the most out of your campaigns, get in contact with the Partner Team today.