An initial, also known as a full paying member, is a basic member that has upgraded to a paid subscription for the first time. Initial revenue is the revenue generated from basic members that upgrade to a paid subscription for the first time.
An initial, also known as a full paying member, is a basic member that has upgraded to a paid subscription. A member can become a full member (initial) on the same day they register to the site, or on a subsequent day.
Your initial count within the key metrics report is the number of basic members that have upgraded to a paid subscription in a particular time period. You can view this data with preset or custom timeframes.
The revenue generated during the upgrade process (the cost of a member’s first subscription) is termed initial revenue. This can also be viewed in your key metrics report.
Understanding which of your campaigns are generating the highest number of initials is important as you will be able to adapt your marketing strategy to spend more time and money on the campaigns that bring in subscribers and move your efforts away from those that are costing you money, but don’t generate a return on investment.
Closely associated with the initial count is the initial revenue generated from these upgrades and the conversion rate (upgrade rate) from basic registration to a paid subscription.
In order for your campaign tracking reports to generate accurate, useful data, you must ensure the White Label Dating campaign tracking script is installed in your landing page code. If you are using the WLD design tool to create your landing pages, this will already be present. If you are using a custom-built landing page, you (or your developer) will need to add this code manually.
More metric definitions can be viewed in summary here.