Email verification is the process of making sure that the email address a member uses to register to a dating site is real. Verification rate is the rate at which members authenticate their accounts.
Email verification is the process of making sure that the email address a member uses to register to a dating site is real and that the engaging content we send them, to prompt upgrade and get them back on-site, has somewhere to go.
Our member engagement team is dedicated to sending engaging emails that aim to get members back onsite and interacting with one another. More on-site engagement is proven to boost upgrades. The email content also includes offers for members who have been a member for a long time but not verified. We can assume these members will never upgrade for the full price and therefore we aim to get them into the billing cycle with a discounted membership price (all of which rebill at the full price).
We can only contact members that have verified their email addresses, therefore it’s vital that you drive traffic that is going to verify. We consider traffic that has verified to be of much higher quality as the upgrade potential is much higher.
In order for a member to become verified, they must simply click a button in an email to authenticate the account. The email is sent to the email address that the user registers with, immediately after registration.
With a considerable portion of initial revenue and reinitial revenue being generated from offers and engagement campaigns, driving traffic from sources that have a higher verification rate could significantly boost revenues and profits.
The formula for calculating verification rate is:
(verified members / registrations) x 100