A same-day conversion is recorded when a member upgrades their subscription on the same day that they join a dating site. To calculate a site’s same-day conversion rate you should divide the number of initials (upgrades) on a particular day into the
Same day conversion rate is a good indicator of the quality of your traffic. It helps you to understand your return on investment (ROI) quicker and make faster marketing decisions to bring the best return.
The formula is as follows:
(initials / basics) x 100
For example, if 120 people sign up to your dating site and 5 of these people upgrade to a paid subscription on the same day (initial), your same day conversion rate is 4.17%
(5 / 120) x 100 = 4.17%
Not all traffic will convert on the same day. If users don’t convert on the same day that they join, our in-house engagement team will aim to get them back onto the site and into the billing cycle through a range of on-site communication and engagement emails.
It is important to remember that some traffic will convert by their seventh day on the site and some even later, although we can assume that if traffic has not converted by day 7 and they have not verified their email address, then they are unlikely to return and upgrade past this date.