There are a number of different options when it comes to marketing your dating sites. These are dependent on your site, audience, domain and budget.
When someone goes online to search for what they’re looking for, they ‘Google’ it. Google is a key traffic source, but it isn’t your only option. There are other Search Engines for PPC (like Bing), Social Media avenues such as Facebook and Twitter, Advertising Networks, SEO, PR, and Offline Sources as well.
It is your responsibility as the Partner to market your site and there are many online tutorials available which will give guidance on how to create a successful marketing campaign.